Welcome to Terranueva

About Terranueva

Our mission

Terranueva Pharma Corporation is a technology-driven company with global aspirations: to supply Canadian and international markets with premium quality medical cannabis for the relief of anxiety, chronic pain, migraines, and sleep disorders, and take advantage of new opportunities created by the legalization of recreational marijuana.

The expertise to innovate

Leadership team

Heading up Terranueva and its innovative technology-based approach to cannabis production is a group of seasoned leaders with the management and entrepreneurial skills needed to successfully guide the company forward. Together, our executive team fields an outstanding combination of expertise and experience acquired in sectors ranging from pharmaceuticals to mining to aeronautics. With knowledge that runs the gamut from process automation and technology integration to product development and quality assurance, the members of our team possess a sound track record and a wealth of experience providing a solid foundation for success in the fast-growing cannabis industry.

Pierre Ayotte
Francisco Perez Junior
Pierre Monet
J. Rafael Percopo
Louis Doyle
Maxime Bastien
André Michel

Pierre Ayotte

President and CEO

A flight test engineer with a background in mechanical engineering, Pierre Ayotte is a passionate entrepreneur with more than 40 years of experience in the aeronautical industry. His extensive expertise in engineering and operations management, business development, and corporate management will serve Terranueva well.

An ardent advocate of smart manufacturing, he is bringing his industry 4.0 expertise into play in shaping Terranueva’s approach to cannabis production. Mr. Ayotte has also successfully led corporate recovery and turnaround efforts at a number of businesses, including Mechachrome Canada, DCM Aerospace, and a GE plant in Mirabel, Quebec.

Francisco Perez Junior

Chief Operating Officer (COO)

Francisco Perez Junior, the founder and COO of Terranueva, brings 15 years of experience in operations management to the company, including specialized expertise in policy integration, certification, and technology integration.

A programmer analyst by training, Mr. Perez Junior has a solid grounding in preventive management techniques, which he has used throughout his career to tackle issues affecting operational fluidity. He also acquired valuable experience in human resources, logistics management (shipping, customs clearance, support), and administration.

Pierre Monet

Chief Financial Officer (CFO)

Pierre Monet, Chief Financial Officer at Terranueva, is a chartered professional accountant (CPA) and certified administrator (ASC) with over 30 years of experience with 20 years in public companies.

A graduate of Montreal’s HEC, he has acquired a solid track record in financing, acquisitions, and restructuring. Mr. Monet has honed his leadership skills in various management positions over the course of his extensive career, including President of Malaga Inc., CFO at Pershimco Resources Inc., Dynacor Gold Mines, and Avestor LLC, VP Finance at Alliance Forest Products, and VP Finance, Administration and Treasury at Iron Ore Company (IOC).

J. Rafael Percopo

Chief Quality Officer (CQO)

J. Rafael Percopo draws upon his nearly quarter-century in the generic pharmaceutical industry to oversee quality assurance and certification at Terranueva. His QA experience leaves him eminently qualified to ensure best practices are implemented at Terranueva, and to direct product development at the clinical trial phase.

In addition, the Concordia University chemistry graduate has acquired valuable skills in workforce training and development. Mr. Percopo has held several key positions in the course of his career, including Pilot Plant Manager at Pharmascience’s scientific affairs division and Production Director at Odan Laboratories and Pangeo Pharma. He has also worked in quality assurance, validation, and engineering at a number of other companies.

Louis Doyle

Chief Compliance Officer (CCO)

Louis Doyle is an executive with over 30 years of experience focused primarily in capital markets with in-depth expertise in business strategy and operational management, including business development, marketing, listing and problem-solving skills. He provides advisory services to private companies aiming at a stock exchange listing. He is currently the Executive Director of Québec Bourse, an association regrouping Québec based listed companies and other markets stakeholders.

Mr. Doyle is also a Director of Abitibi Royalties Inc., a company listed on TSX Venture. Between October 1, 2001 and December 4, 2015 was the Vice-President, Montréal of the TSX Venture Exchange. As such, I was responsible for business development and listing activities in the Province of Québec and Atlantic Canada. Until leaving the Exchange, Louis was chairman of TSX Venture Listing Committee (the exchange committee responsible for the approval of new listing applications) and was member of the Policy committee. Also led the nationwide TSX Venture Mentorship program (a series of workshops and seminars).

Maxime Bastien

Chief Scientific Officer

Mr. Bastien has worked for 17 years in plant research in academia. Over the years his work has focused on phytopathology, genetics, molecular biology, high throughput sequencing technologies, genomics, and the synthesis of volatile compounds in plants. His research experience will be used in the deployment of R & D activities at Terranueva. Mr. Bastien obtained a master's degree in plant biology in 2004 from Laval University and a PhD in plant biology in 2013 from the same university.

André Michel

Technical Advisor

Mr. Michel graduated from Laval University in 1984. He has 34 years of experience in industrial automation, with 25 years in the pharmaceutical industry. He has provided guidance and managed automation projects for most of the major Fortune 500 pharmaceutical companies in the USA, Canada, and Europe.

His most recent work has been focused on optimizing manufacturing performance using the most recent technologies to achieve a complete connected and smart enterprise.

For investors

What you need to know

As a technology driven company, we aim to develop the most sophisticated automated cannabis production system that will help to create a traceability of our product and increase the yield of each of our strain to produce a premium quality product in the most efficient manner.

Subscribe to our newsletter

Stay up to date

We are looking forward to updating you on our progress and keeping you informed about our next milestones in the cannabis industry. Sign up to receive news about us and information about the industry.

If you have any questions?

Please contact us

We look forward to providing you with more information, answering any questions you may have and, ultimately, connecting with you.